About Hellcat Bloom
Hellcat Bloom, the pseudonym of Oakland-based singer-songwriter Alex Avritch, revels in the in-between areas of music and life, where authenticity occurs. She crafts cinematic indie pop that celebrates both the beauty and imperfection of romance and art.
With a voice that is pretty yet soulful and lyrics that are poetic yet raw, she deftly references diverse influences, from 60s girl groups to 90s indie rock, in gorgeous sonic vignettes with a dark underbelly of sly truth.